5 Simple Segments to Improve Your Targeting Practice

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One of the problems facing permission based email as a marketing medium is that it simply performs too well.

Ironic perhaps, but whether you spend just a few minutes on a batch-and-blast campaign or weeks formulating and then executing on a sophisticated strategy your efforts will always yield positive results. However, the problem with the batch-and-blast approach is that you will be unwittingly reducing both the effectiveness and half-life of your database.

Even the simplest of segmentation strategies can greatly enhance the long term performance of your customer file.

As you increase the sophistication of both your data strategy and segmentation practices you will drive relevancy, and this will ultimately lead to increased customer engagement, satisfaction, retention and return on investment, or ROI.

Many times I have heard clients and prospects say that they are going to start segmenting later in the year because of budgetary and resource constraints. More often than not this is followed by...
 
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